Reinstatement support SUPPORT Case studies WORKS Suspension causes CAUSE Identity verification (ID and transaction records) Credit card issues Late Shipment Rate Cancellation Rate Order Defect Rate Valid Tracking Rate (VTR) Abusive pending orders Brand errors (prior approval) Acquirer review under the Installment Sales Act Duplicate ASIN listings Condition complaints (suspected used items) Shipping confirmed before dispatch Bulk approval requests using tools Refunds without sufficient justification Product authenticity review Intellectual property rights Linked accounts Restricted products Review policy violations Amazon gift cards Dropshipping KDP account suspension Business Solutions Agreement Section 3 Forged or altered invoices Unsupported sales history Sales rank manipulation Seller Code of Conduct warnings FBA inbound issues (inventory investigation)Additional virtual identity verification Excessive returns and refunds Seller account verification emails New vs. used condition Inaccurate or inappropriate content Misuse of buyer information Policy-violating orders (buyers) Account health HEALTH Buyer accounts SHOPPING Seller resources GUIDE Contact us CONTACT

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Amazon account health

We explain account health metrics, including order defect rate, late shipment rate and cancellation rate, and how to address problems. We also cover steps for handling returns and how to respond to warnings and listing removals related to product safety, trademarks, authenticity and product categories.

All Deteriorating Order Defect Rate1 Rising Late Shipment Rate1 Pre-fulfillment Cancel Rate1 Account Health Rating2 Valid Tracking Rate (VTR)1 Steps for handling returns2 Product safety warnings1 Removals for suspected trademark infringement1 Removals over product authenticity1 Product classification issues1

Articles in this list: 12

When Amazon says your account's "deactivation is pending": what "address these violations now" means, and what to check within three days

2026.10

Before making repeated Amazon returns: restriction notices and purchase history (for buyers)

2026.08

Reviewing your Amazon Account Health Rating: warnings and improvement priorities

2024.07

Improving Amazon's Valid Tracking Rate: carriers, tracking numbers and shipment confirmations

2021.06

Improving Amazon's Late Shipment Rate: identifying delays and reviewing dispatch procedures

2020.04

Reviewing Amazon's Order Defect Rate: affected orders and corrective actions

2020.04

Addressing Amazon's pre-fulfillment cancellation rate: inventory and order-processing checks

2020.04

Navigating Amazon returns: from the request to return shipping and refund checks

2020.04

Amazon product safety warnings: identifying products and checking supporting documents

2026.08

Listings removed for suspected trademark infringement: "Trademark misuse" (商標の悪用) notifications, and checking product details and rights

2020.11

When Amazon requests proof of authenticity: organizing ASINs and supporting documents

2021.07

Correcting Amazon product categories: classification warnings and listing details

2023.12