Amazon Seller Reinstatement Support (hereafter "we") is not an official Amazon contact channel and has no ownership or partnership relationship with Amazon. This article is for sellers who see text such as "deactivation of your account is pending" or "address these violations now" on the Account Health page in Seller Central, and want to know what is happening and what to check first.
To give the answer first: the message "Your account is pending deactivation due to one or more critical violations" contains the words "critical violations", so first check it against the official Help explanation of critical violations and the list of violations on the screen. According to Help, when a critical violation is found, the Account Health Rating turns red and the score becomes 0, and there is a three-day period to respond to the violation before the account is deactivated. The basic order is to use that time to find out which violation applies to which listing, and to submit a reconsideration or a dispute. If you want to go straight to the steps, see the section "What to check within three days". Whether the account is deactivated, and whether a warning is removed, is decided by Amazon.
This article is based on the Seller Central Help pages "Account Health Rating program policy", "Account Health Rating (FAQ)" and "Policies included in the Account Health Rating", checked on 19 October 2026. The screen text is quoted briefly from what actually appeared on the screens of people who consulted us; it appeared in Japanese, and the English here is our translation. Screen text and page names can change, so please also check the latest Help.
What we handle is preparing and revising submission drafts. You log in to your account and handle appeals and submissions to Amazon yourself.
Six messages often seen on the Account Health page and in notices: where they appear and what they indicate
The Account Health page, and the emails sent from it, repeatedly use set phrases. The table shows, for each message, what can be read from official Help and where to look first. Even with the same message, the background (intellectual property, product reviews, product safety and so on) differs from seller to seller, so use the table as an entry point for checking.
| Screen or notice text (short quote, our translation) | What can be read from Help | Where to look first |
|---|---|---|
| "Your account is pending deactivation due to one or more critical violations" | If it is a critical violation, the rating turns red and the score becomes 0, with three days to respond before deactivation | The banner at the top of the Account Health page, and the "Impact" column of the violations list |
| "To prevent deactivation, address these violations now" | If it is a critical violation and you address it within three days, the account is not deactivated and the score is updated | The steps given in the banner, and the Product Policy Compliance dashboard |
| "Promptly addressing the policy violations below can help you avoid unnecessary disruption to your selling account" | When the rating is "At risk", responding promptly to the violations is recommended | The violations list on the Account Health page |
| "Below are all listings associated with Amazon policy violations on your account" | Violations are shown per listing (ASIN), and their effect on the rating differs by severity | Each row of the list: policy name, ASIN and impact (Critical, High, Medium, Low) |
| "We may contact you about important matters affecting your selling privileges, so please set up your emergency contact…" | During the period to respond to a critical violation, an Account Health Specialist may call you | The emergency contact phone number in Notification Preferences |
| "We have removed the policy warning" | When a reconsideration or dispute is accepted, the violation and its effect on the rating are reversed | Whether the violation has gone from the Account Health page and the score has recovered |
The differences between "Critical", "High", "Medium" and "Low", and how the score rises and falls, are covered in detail in the article on the Account Health Rating.
When it says "deactivation is pending": critical violations and the three-day period to respond
According to the Help page "Account Health Rating (FAQ)", when a critical violation is found, you are notified of it on the Account Health page and by email, the Account Health Rating turns red, and the score becomes 0. Before the account is deactivated, there is a three-day grace period to respond to the violation. If you address the critical violation within three days, the account is not deactivated and the score is updated accordingly.
If violations of the same policy are repeated and reach the limit within 180 days, this is likewise shown as a critical violation, the rating turns red with a score of 0, and a three-day period is given. In this case, Help says that if you do not respond within three days, the account is deactivated until you complete the submission of a reconsideration on the Product Policy Compliance dashboard.
Examples of critical violations, and when accounts are deactivated regardless of the score
The examples of "Critical" given in Help are counterfeit or pirated products (as determined by test buys), soliciting product reviews or inserting package inserts that violate policy, conduct that harms other sellers, and manipulating sales rankings or search results. How to proceed with a product review warning is covered in the article on product review warnings.
Help also says that where required by law, where harmful conduct such as false or illegal conduct is suspected, or where a seller violates a policy outside the Account Health Rating, the account is deactivated regardless of the score. Please note that you cannot assume "the score is green, so the account will not be stopped".
You may receive a phone call
According to Help, during the three-day grace period, an Account Health Specialist may call the seller to help resolve the issue. The message "We may contact you about important matters affecting your selling privileges" asks you to set up an emergency contact for this call. In Notification Preferences, check that the emergency contact phone number is one that can be reached now. How to verify who is calling or emailing is covered in the article on Account Specialist notices.
What to check within three days: which violation, and which way to respond
When you see the message, checking in the following order helps you avoid wasting the limited time.
- ① On the banner at the top of the Account Health page and in the violations list, check the number of violations marked "Critical" and the policy names
- ② For each violation, copy down the ASIN, the date, the policy name, and the subject and text of the email you received (without paraphrasing)
- ③ Check what documents the notice or screen asks for, and whether you have grounds to believe the violation is an error
- ④ If you believe the violation is an error, submit a dispute; otherwise, follow the guidance on the screen and submit a reconsideration, from the Product Policy Compliance dashboard
- ⑤ Check the emergency contact phone number, and keep a note of when you submitted and what you sent
The difference between a reconsideration and a dispute
According to Help, a reconsideration is used where a policy was violated but unintentionally, and the violation should be reversed. A dispute is used where the seller shows evidence that the violation was detected in error. If either is accepted, the policy violation and its effect on Account Health are reversed. Help also says that simply closing a listing or removing it from inventory does not remove the violation from the Account Health page.
Support for Professional sellers
Help says that Professional sellers can contact the Account Health Support team from the "Contact us" or "Call me now" button on the Account Health page. Which contact point to use when is covered in the article on where to contact Amazon.
Until you receive "We have removed the policy warning": when violations are removed, and the 180 days that follow
When a reconsideration is accepted, you may receive an email to the effect of "We have removed the policy warning". Help lists the following cases in which a violation is removed from the Account Health page.
- The seller submits a dispute and Amazon confirms the violation was an error
- The seller submits a reconsideration and Amazon decides the violation occurred but was unintentional and should be excused
- The seller acknowledges the violation and confirms they will not reactivate the listing (only for certain violation types)
- The rights owner withdraws an intellectual property complaint
- The seller takes the corrective action needed to resolve the violation, such as removing infringing content
- 180 days have passed since the violation was added to the Account Health page, and it becomes eligible for removal
What to watch out for after removal
According to Help, even a violation removed after a reconsideration is accepted may still count towards the repeat-violation limit for 180 days if you did not dispute it. Help also says that for more severe violations the limit may be as low as two. Even after the warning has gone, it is important to set up a way to avoid repeating the same violation. Help also says that if the account was deactivated because of the Account Health Rating, the violations remain on the Account Health page even after 180 days.
When the score is yellow or red, and after deactivation
According to Help, if the Account Health Rating is green (Healthy, 200 to 1,000), there is no risk of deactivation based on the policies included in the rating; yellow (At risk, 100 to 199) means there is a risk of deactivation; and red (Unhealthy, 99 or below) means the account is subject to deactivation or has already been deactivated. If you do not respond to violations while the rating is yellow and Amazon cannot reach you, the account may be deactivated.
Help says that if the account was deactivated because of the Account Health Rating, it is reinstated when the score rises above the deactivation threshold (100). To get there, respond to the unresolved violations on the Account Health page, or submit a reconsideration or a dispute.
What we can do about Account Health warnings
Submitting reconsiderations and disputes, correcting listings and setting the emergency contact are procedures you carry out yourself from Seller Central. We do not log in to your account or send anything on your behalf.
What we help with is reviewing the notices you received and copies of your Account Health page to sort out which violation to respond to and how, and preparing and revising the draft of the explanation for a reconsideration or a dispute.
Whether a warning is removed, and whether the account is deactivated, is decided by Amazon, and we cannot promise an outcome. For cases we consider difficult, we tell you so before you engage us, to the extent known at that point.
Our fee is the same for every engagement: an initial fee of 80,000 yen plus a success fee of 80,000 yen (both including tax), paid by bank transfer. The initial fee is payable regardless of the outcome; the success fee is charged when the purpose of the engagement, such as reinstatement of the account, is achieved. If it is not achieved, no success fee is charged. Consultations are free, as often as you need.
Frequently asked questions
Q. Does "deactivation of your account is pending" mean the account has already been deactivated?
A. The message contains the words "critical violations". Help says that when a critical violation is found, the rating turns red with a score of 0, and there are three days to respond before deactivation. It also says that if you address the critical violation within three days, the account is not deactivated. First, use the banner and the violations list to find out which violation applies to which listing.
Q. Three days have passed. Can I no longer submit a reconsideration?
A. For the case where the repeat-violation limit has been reached, Help explains that if you do not respond within three days, the account is deactivated until you complete the submission of a reconsideration on the Product Policy Compliance dashboard. Even after deactivation, there is a way to restore the rating by submitting a reconsideration or a dispute.
Q. If I delete the listing, will the warning go away?
A. According to Help, simply closing a listing or removing it from inventory does not remove the violation from the Account Health page. You need to submit a reconsideration or a dispute, or take an action that meets one of the removal conditions listed in Help.
Q. Once I receive "We have removed the policy warning", is there nothing more to worry about?
A. The violation and its effect are reversed, but Help says that a violation you did not dispute may still count towards the repeat-violation limit for 180 days after removal. It is important to have steps in place to avoid repeating the same violation.
Q. If the score is green, will the account never be deactivated?
A. Help says there is no risk of deactivation based on the policies included in the rating, but it also says that where required by law, where harmful conduct such as false or illegal conduct is suspected, or where a policy outside the rating is violated, the account is deactivated regardless of the score.
Summary
- When you see "Your account is pending deactivation due to one or more critical violations", check it against the Help explanation of critical violations and the violations list. Help says a critical violation comes with three days to respond before deactivation.
- Within three days, use the banner and the violations list to find out which violation applies to which listing, and submit a reconsideration or a dispute from the Product Policy Compliance dashboard.
- The message about "important matters affecting your selling privileges" asks you to set up your emergency contact in case of a phone call.
- "We have removed the policy warning" may arrive when a reconsideration or dispute is accepted, among other cases. Deleting the listing alone does not remove the violation.
- Even after removal, the violation may count towards the repeat-violation limit for 180 days.
When you aren't sure where to start with warnings on the Account Health page
We are not an official Amazon contact channel and have no ownership or partnership relationship with Amazon. You can send us the text of the notice you received from Amazon, or your Account Health page, on LINE (a screenshot is fine). Looking at the notice and the screen, we help you sort out which violation to respond to and how, and prepare and revise the draft of the explanation to send to Amazon. You log in to your account and handle appeals and submissions to Amazon yourself. Whether a warning is removed is decided by Amazon, and we cannot promise an outcome. Consultations are free, as often as you need.
Please do not send your login ID, password, or verification code.
Free consultation, 24/7 *This article provides a general explanation. The appropriate response in individual cases depends on the circumstances.
