When you receive a warning email from Amazon: example subject lines and how to spot fake emails

Amazon Seller Reinstatement Support ("we" below) is not an official Amazon contact channel and has no ownership or partnership relationship with Amazon. This article is for sellers who are researching a notice email from Amazon using its subject line as a clue. We have grouped by type example subject lines that sellers reported on the Seller Forums and in blogs, and set out what to check first when one arrives.

Notices about policy violations and similar matters, such as warnings or notices that selling privileges have been temporarily suspended or revoked, arrive not only by email but also as notifications in Seller Central. Depending on the content, Amazon may notify you through only one of email or Performance Notifications. With warning and account suspension emails, you can't tell from the subject line alone "what has been stopped and what you are being asked to do." Within the scope of our research, Amazon does not publish a list of subject lines. Emails with similar subject lines may differ in content, and subject lines may change over time.

Fake emails disguised as suspension notices (spoofing or phishing) may also arrive. To give the answer first: you can't decide from the subject line alone whether an email is genuine or fake, or how serious it is. Start with the "First steps" below.

Our role is to prepare submission drafts and advise on revisions. You log in to your account and handle appeals and submissions to Amazon yourself.

First steps: before clicking any link in the email

• Don't click links in the email, and don't reply to it
• Open Seller Central yourself, for example from a bookmark
• Check whether the same notice appears on the Account Health page or in Performance Notifications
• Note down the action, reason, scope, deadline and where to submit in the notice's own words, and keep the email rather than deleting it
• If you can't find it on your screens, confirm through Account Health Support or Technical Support (not being on your screens doesn't by itself mean it's fake; some genuine notices arrive only by email)

Subject lines of warning and suspension emails reported by sellers (by type)

Three things to know before looking at the tables

No published list of subject lines — Within the publicly available information we have checked, we found no list in which Amazon sets out its notice subject lines or standard wording. The subject lines in this article are not ones Amazon has presented as an official list. They are examples, mainly from reports that sellers who received the notices posted on the Seller Forums or in blogs. The reports date from around 2018 to 2026, many are several years old, and the same subject line may not be used today.

Similar subject lines can have different content — Even with similar subject lines, the reason, the products concerned and the response required can differ. There are cases where a notice said "suspended" (停止) and reinstatement was still not granted, and cases where a notice said "closed" (閉鎖) and yet guidance on reinstatement was given, so the words in the subject line don't settle the matter. Don't judge how serious a notice is from how strong the subject line sounds; judge it by what the body says. Amazon has also not officially explained any relationship between a notice's signature and its seriousness.

Subject lines can change — Subject lines and wording change over time and from case to case. Use the subject line as a marker to get a rough idea of "what this is about," and confirm in the body and on the Seller Central screens.

The tables below group subject lines by type of content, mainly those sellers reported receiving, plus subject lines cited by Amazon staff on the forums. Subject lines are shown exactly as written in the reports (in Japanese), and the content is only a rough summary (the body text of the notices is not reproduced). Even if you receive a notice with the same subject line, its content may not match the table. For subject lines not in the tables, the order of checks is the same.

Even if a subject line includes "important" (重要), the content is not necessarily a policy warning; it may, for example, be a notice about inventory fees. Conversely, even a mild-sounding subject line may ask you to submit documents.

Policy warnings (reviews)

These are reported subject lines notifying sellers of a suspected violation of review policies. There is also a report of a seller filing an appeal at the warning stage. Check what to submit in the notice and in the guidance on the Account Health screen.

Reported subject line	Approximate content	What to check first
「通知： 規約に関する警告」	A warning of a suspected violation of the customer review policies. In this example, it directed the seller to review the policy and said the account might be stopped if the conduct continued. It arrived with the same subject line by email and in Performance Notifications	The conduct and items pointed out, and the guidance shown on Account Health
「通知： 規約に関する警告 [ご確認の依頼]」	A warning of a suspected violation of review policies. The seller who received it writes that they filed an appeal, which was at first not accepted because of insufficient information (one blog)	What explanation is being requested, and whether there is a submission deadline
「Amazon.co.jpからの重要なお知らせ」	An example that turned out to be a warning about suspected review manipulation	The conduct pointed out, and where to submit the appeal

We cover responses to review warnings in detail in "When Amazon flags product-review practices," and warnings about the Seller Agreement and Code of Conduct in "Amazon Seller Agreement and Code of Conduct warnings."

Listing and ASIN removals and restorations

These are reported subject lines saying listings were removed, or restored, at the level of a product or ASIN. In one thread, it was explained that listing suspension notices had been sent in error because of a problem on Amazon's side, followed by an apology and a notice that the listings had been restored. That explanation concerns that case only and is no basis for thinking other suspension notices may also be mistakes.

Reported subject line	Approximate content	What to check first
「Amazon ASIN の更新」	A notice that some listings had been removed for a policy violation. In this example, it asked for documents such as sourcing records for the ASINs concerned in order to reinstate them (on the page it appeared as the "title")	The ASINs concerned, the documents requested and where to submit them
「誤って出品が停止された商品の修正について」	An apology and restoration notice from Amazon saying listings stopped in error had been restored. In this example, it directed the seller to check the status in Account Health	Whether the listings and the violation display have returned to normal in Account Health
「Amazonの出品者としての出品が停止となりました」	A notice that listings had been stopped for intellectual property infringement. This is the case from the thread mentioned above, which was explained as sent in error on Amazon's side	The products concerned, and how to appeal
「必要なアクション： Amazonの出品者としての出品が停止となりました」	An example that turned out to be a notice that listings had been taken down for a suspected policy violation (one blog)	What the violation pointed out is, and what to fix
「要ご対応：出品キャンセルのご連絡」	A notice that listings had been cancelled. In this example, it asked for sourcing documents (a report from 2019)	The documents requested, and the deadline stated in the body (deadlines differ from notice to notice)
「通知： アカウントポリシーご確認のお願い」	A notice that a rights owner had reported counterfeit goods and the listings had been cancelled. In this example, it asked the seller to appeal from Account Health	The rights owner who filed the report, and the products concerned
「Amazon出品用アカウントでの出品が可能になりました」	An example that turned out to be a notice that the seller could list again (it appeared as the title of the notice, not as what was shown in the subject field)	Whether the listings have actually returned

We cover in detail how to tell when only your listings have stopped in "When you face an Amazon listing suspension," and what to do when listings are removed over a trademark complaint in "Listings removed for suspected trademark infringement."

Identity verification and account reviews

These are reported subject lines asking sellers to verify their identity as the seller, or to provide sourcing documents. For identity verification, there are reports both of a message to the effect that Amazon was verifying the seller account arriving by email and of it appearing in Performance Notifications. However, official Help does not explain whether such wording is a set form or whether it is used in the subject line or in the body.

Reported subject line	Approximate content	What to check first
「【ご確認ください】出品用アカウントのご利用についてご本人確認が必要です」	A notice that, for sellers already listing, the account would be temporarily stopped until verification was complete. In this example, the seller was asked to submit documents whose name and address match the registered information (such as a utility bill)	The type of documents requested and their conditions, and the screen to submit them on
「アカウント審査のお知らせ」	On the Seller Forums there is a question from a seller who was asked to submit sourcing documents in an email with this subject line	Whether the notice asks for a submission even though it says "review" (審査)
An email to the effect of 「出品者様のAmazon.co.jpの出品者用アカウントを確認しております」	An example that turned out to be a notice asking for identity verification documents. Whether this was the subject line or text in the body differs between reports	The documents requested, and the screen to submit them on
「Amazon出品用アカウントの審査」	In this example, it gave the result of the review of an appeal and asked for further explanation and evidence (one blog)	The information said to be missing

We cover identity verification emails in detail in "An Amazon seller account verification email," and preparing additional documents in "Preparing additional documents for Amazon identity verification."

Notices about funds and inventory (including notices that are not warnings)

Subject lines related to funds or inventory include routine notices that are not warnings. On the other hand, when Amazon anticipates risks such as returns or chargebacks, sales proceeds are said to be held for 90 days in principle, and the hold may be extended if necessary. For notices concerning your balance, check the reason and the steps required in the body.

Reported subject line	Approximate content	What to check first
「Amazon.co.jp 残高のステータス」	One of the notice subject lines Amazon staff cited as something to check regarding held funds (the subject line may differ)	The reason, the unpaid balance, and the steps and deadline required
「振り込み手続き開始のお知らせ」	A notice that the transfer of sales proceeds had begun. In this example, nothing in particular was required of the seller (it does include guidance on whom to contact if payment is late)	Check in the body whether it is a notice that is not a warning
「【重要】 未対応の場合、長期在庫追加手数料が発生するFBA在庫があります」	An example that turned out to be a notice that additional fees would apply to FBA inventory stored for a long time. It encouraged returning the items, abandoning ownership, selling at a reduced price and so on	The inventory concerned, and the date stated in the body

We cover funds after a suspension in detail in "Checking funds after an Amazon suspension," and inquiries about hold notices in "Contacting Amazon Payments."

Notices concerning the whole account

These are reported subject lines concerning the handling of the seller account as a whole.

Reported subject line	Approximate content	What to check first
「Amazon.co.jp出品権限が削除されました」	A notice that the seller account had been deactivated because of its link to another account that violated policy. In this example, the steps for an appeal were included	The reason, and the appeal screen
「Amazon 出品用アカウントに関する重要なお知らせ」	In this example, it notified the seller of a possible violation of the Seller Code of Conduct and asked them to send an explanation and evidence if they believed it was a mistake. In the same thread, there is also a reply saying the actual subject line was in English	The policy pointed out, and what is being asked of you

There is also a report that a notice titled 「[重要] 追跡可能率の要件によりプロダクトカテゴリーに出品資格停止の恐れがあります。」 arrived in Performance Notifications (a notice that the Valid Tracking Rate had fallen below the target). First, check that tracking numbers have been entered.

Examples that arrived with English subject lines

Sellers on Seller Central Japan have also reported notices with English subject lines. An English subject line does not mean the email is fake, and a commonly reported subject line does not prove it is genuine. The order of checks is the same as in the sections that follow.

Reported subject line	What it was roughly about	What to check first
"Notice: Policy Warning"	A warning that a rights owner had filed a complaint about a trademark or similar right and that the listing had been removed. Another report says it arrived as a warning about a suspected breach of the Seller Code of Conduct	The rights owner who filed the complaint, the product concerned, and what is being asked
"Seller Identity Verification"	An email sent during the seller identity verification process, with guidance on submitting documents or completing checks. There is also a report of the result arriving as a reply with "RE:[CASE number]" at the start of the subject line	The documents being requested and the page to submit them on
"Review of your Amazon Selling activity"	A notice that a review of the selling account had started and that payouts would not be made during the review. There are reports of being asked for proof of delivery or company documents	The documents requested, where to submit them, and the status of your funds
"Your Amazon.co.jp selling account"	A message saying identity verification had not been passed and selling could not resume, asking for an additional check by video call	How the check is done (confirm it on the Seller Central screens)

Examples of addresses shown as the sender or submission address

In notices reported by sellers, the following addresses were written as the sender or as the submission address. Amazon does not publish a list of these addresses. This table is a clue for looking into an email you received, not a list for deciding whether it is genuine. Sender addresses can be spoofed, so a matching address does not prove an email is genuine.

Address	Reported notice	How it was shown
seller-performance-policy@amazon.co.jp	「要ご対応：出品キャンセルのご連絡」 (suspected inauthentic goods)	Shown as the sender (a 2019 report)
product-review-notice-appeals@amazon.co.jp	「通知： 規約に関する警告」 (customer reviews)	Shown as the sender
reviews-seller-appeals@amazon.co.jp	「Amazon.co.jpからの重要なお知らせ」 (suspected review manipulation)	Shown as the sender
no-replies-appeals@amazon.co.jp	"Notice: Policy Warning" (trademark and similar complaints), and a notice that selling privileges had been removed	Shown as the sender
csm-brand-review@amazon.co.jp	A notice that listings had been suspended for brand-related reasons	Shown as the sender
inventory-appeals@amazon.co.jp	A notice about FBA inventory under authenticity review	Written in the body as the address for submitting sourcing documents
selleraccount-review@amazon.co.jp	"Review of your Amazon Selling activity" (account review)	Written in the body as the address for submitting documents
compliance-verification@amazon.com	"Reminder: Amazon Account Verification required" (a reminder about verification)	Shown as the sender. The seller who received it was unsure whether it was safe to open the link

These addresses may no longer be used in the same way. Whatever address an email comes from, do not click its links; open Seller Central yourself and check whether the same notice appears on the Account Health page or in Performance Notifications (see the next section). Before sending any documents, also confirm the submission method and destination on the Seller Central screens.

Checking whether an email you received is genuine or fake (spoofing or phishing)

If you're unsure whether a notice is genuine, check in the following order.

• Without clicking links in the email, open Seller Central from a bookmark or an address you type yourself
• See whether the same notice appears on the Account Health page, in Performance Notifications, or in the Notification Center (通知管理センター) (where to find these screens is explained in a later section)
• Check whether it matches any of the "Warning signs" below
• Treat the sender's address as only one clue, and decide based on what you confirmed on your screens
• If you can't find it on your screens, don't use the email's links or reply to it; confirm through Account Health Support or Technical Support (some genuine notices arrive only by email)

Warning signs

Seller Help lists passwords, bank account and credit card numbers, identity verification information such as your mother's maiden name, and PINs as information Amazon will never ask for by email. However, genuine notices may also ask you to update card or bank account information itself on a Seller Central screen. Make such updates from a screen you opened yourself, not from a link in an email.

Suspect spoofing if a message has features like these.

• It stresses that a deadline is approaching and pushes you to enter information on a linked page or to reply (genuine notices also have deadlines, so compare it with the notices on your screens)
• It asks for payment by gift card, by wire transfer, or on a non-Amazon site
• It contains noticeable grammatical errors or typos
• The same content can't be found on any Seller Central screen (some genuine notices arrive only by email, so if you can't find it, confirm through a support contact)

Don't decide by the sender's address alone

Seller Help lists "@amazon.co.jp," "@amazon.com," "@amazonsellerservices.com," "@sell.amazon.com" and others as legitimate senders. However, the displayed sender can be spoofed. Another Help page says Amazon sends email from a variety of domains. Even if the address looks legitimate, don't skip checking on your screens.

The subject line alone can't prove an email is genuine

This is not about sellers, but on the topic of usage restrictions on shopping (buyer) accounts, a fake email with the subject line 「【Amazon.co.jp】手続きのご案内（アカウント制限）」 was reported in January 2026. Because subject lines can change, an email is not necessarily genuine just because it doesn't match a subject line reported at some point. The same goes for notices sent to sellers: don't decide that an email is genuine from its subject line alone.

Even if it looks suspicious, check your screens before deleting it

One seller posted that they deleted a genuine warning email, thinking it was a scam, and the next day a violation appeared in Account Health. Rather than ignoring a suspicious email or acting through its links, check in Seller Central opened yourself.

Seller Help says you can report an email you believe to be spoofed by sending it as an attachment to stop-spoofing@amazon.com. You may not receive a reply to your report. If you have entered your login information on a fake page, your seller account may have been affected by unauthorized activity. Take steps such as changing your password, and contact Technical Support promptly.

How serious is it? Tell from the "action" in the body, not the subject line

After looking at the subject line, open the body and write down the following six points.

• Action: whether it is a warning, a listing suspension, or a suspension of the whole account
• Reason: which policy or rule you are said to have violated
• Scope: which products or ASINs the notice concerns
• What is being asked: what you are told to submit, such as an explanation, documents or a plan of action
• Deadline: whether a date or number of days is stated
• Where to submit: which screen or method you are told to use

Even if the reason is hard to understand, note it down in the notice's own words without rephrasing it. Keep the email rather than deleting it, and also write down when you received it, its subject line and the deadline.

A format for writing it down

There is no set format, but writing each email down one by one, for example as follows, makes it easier to avoid missing anything even if more notices arrive later.

• Received: [month] [day], [time]
• Subject line: copy it exactly as received
• Action, reason and scope: in the notice's own words
• What is being asked, deadline and where to submit: exactly as written in the body (if not stated, write "not stated")

Don't just wait because it says "review"

Even if the subject line or body says "under review" (審査中), if it says what you need to do, you are not at the waiting stage but at the stage where you need to submit something. There is also a question from a seller who was asked for sourcing documents in an email whose subject line included "review" (審査), so you can't decide from the subject line alone that "you just need to wait."

What's the deadline? Check what the body says, not the subject line

Some notices state a submission deadline in the body. The number of days differs from notice to notice, so check what the notice you received says rather than relying on a general rule of thumb.

Examples of deadlines confirmed in articles on this site include the following. Each figure applies to its own situation and can't be applied to other notices.

• When a violation is rated "critical" (重大) in the Account Health evaluation (the same applies when the limit for repeat violations has been reached): there is said to be a 3-day grace period before deactivation. However, the account may be deactivated immediately, for example when fraud or false information is suspected, so start acting as soon as the notice arrives.
• When your seller-fulfilled listings are at risk of deactivation: a 5-question quiz may appear near the top of the Account Health page, and the deadline to answer it is 72 hours.
• When you are asked to resubmit documents at registration: if you don't respond within 30 days, the registration process ends.
• FBA inventory investigations: if you don't provide the requested information by the deadline in the notice, the inventory may be disposed of.

We could not confirm from official Help that there is any notice with a set subject line or wording asking for a "review within 72 hours." Nor can you decide that a notice is fake just because its deadline is short, because genuine notices also state deadlines.

If you can't find the email: search the Seller Central screens

Communications about Account Health are also made through "Performance Notifications" on the Seller Central screens. According to Help, the redesigned "Account Health" can be opened from the navigation bar at the top of the screen, and "Performance Notifications" is one of the tabs within it.

If you can't find an email, you can check notifications and their delivery status in the "Notification Center." However, it only shows the past 30 days. For notices older than 30 days, look in the "Performance Notifications" tab within "Account Health." Even notifications whose emails you have muted can be viewed in the Notification Center for 30 days.

An email may end up in your spam folder, so that you notice the deadline late. Check your spam folder and the notifications on your screens as well.

Seller reports include examples of the same subject line arriving both by email and in Performance Notifications. On the other hand, Amazon staff have answered on the forums that, depending on the content and the department responsible, Amazon may contact you through only one of email or Performance Notifications. Even if you can't find it on your screens, don't use the email's links or reply to it; confirm through Account Health Support (Professional sellers only) or Technical Support. Individual sellers should check which options are available on the contact screen. Once you have confirmed that a notice is genuine, follow the place or method for submission specified in the notice (see the next section).

Notices may also arrive from Amazon's LINE official account (Amazon selling services). Because it is send-only, you can't reply to Amazon through LINE.

What to get in order before appealing or replying

Appeals against a suspension, responses to violations and submissions of additional information are, in principle, made from the Account Health page (Seller Central). However, if a notice specifies a different method or address, that takes priority.

You can't say across the board, based only on the subject line or format, either that "you can just submit by replying" or that "a notice asking you to submit by email is fake." Confirm where to submit by following what that notice specifies from a screen you opened yourself. Explaining your situation by phone does not count as filing an appeal, so make the submission separately.

When you are asked for additional information, don't always respond with a long plan of action; match the format the notice and the screen indicate. If you receive a rejection notice, before resubmitting the same thing, read the reasons for the rejection in Performance Notifications and look for what was missing.

Frequently asked questions

Q. I searched for the subject line but can't find information about the same email.

A. Within the scope of our research, Amazon does not publish a list of subject lines, and subject lines change over time and from case to case. Even if a search turns up nothing, checking the action, reason, what is being asked, deadline and where to submit in the body, and comparing them with the Seller Central screens, makes it easier to sort out what to do next.

Q. The email was filtered into my spam folder, and I only noticed it after the deadline had passed.

A. First, look at the original notice and the current status in Seller Central opened yourself. Then tell the contact point stated in the notice why you noticed it late. Notices from the past 30 days can be found in the Notification Center, and older ones in the Performance Notifications tab. How a late response is handled differs depending on the notice and the situation, so act promptly once you notice.

Q. The subject line says "review" (審査). Should I just wait?

A. Waiting is not necessarily enough. Even if it says "under review" (審査中), if documents or an explanation are being requested, treat it as a stage where you need to submit something.

Q. Is it all right to reply directly to an email when I don't know whether it is genuine?

A. First, without using the email's links or replying, check in Seller Central opened yourself whether the same notice is there. If you can't find it on your screens, confirm through Account Health Support or Technical Support. Even when you have confirmed that it is a genuine notice, follow the submission method the notice specifies.

Q. Can I consult you just by telling you the subject line?

A. You can contact us for a consultation, but the subject line alone doesn't tell us the content, so please also send the body of the notice. Please do not send your login ID, password, or verification code. You are welcome to send the body of the notice to our LINE as a screen capture (screenshot). Consultations are free.

Summary

• Within the scope of our research, Amazon does not publish a list of notice subject lines. The subject lines in this article are examples, mainly reported by sellers. Similar subject lines can have different content, and subject lines may change.
• The subject line alone can't tell you whether an email is genuine or fake, or how serious it is. Don't click links in the email; check for the same notice in Seller Central opened yourself. If you can't find it, confirm through a support contact.
• In the body, write down the action, reason, scope, what is being asked, deadline and where to submit.
• Check the deadline from what the body says, not the subject line, and don't apply the number of days from other notices.
• You can also look for the same notice in the Notification Center (which shows only the past 30 days) and in Performance Notifications. Even if it looks suspicious, don't delete it before checking your screens.

*This article provides a general explanation. The appropriate response in individual cases depends on the circumstances.

Further reading

Reading Amazon review emails: pending reviews, additional requests and decisions Read article → Amazon Account Specialist suspension notices: what to check before appealing Read article → An Amazon seller account verification email: steps for identity verification Read article →